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Data Detail Dosen
NIP 883110102
Nama Anas Hidayat
Gelar Depan Drs.
Gelar Belakang M.B.A., Ph.D.
Fakultas BISNIS DAN EKONOMIKA
Program Studi Manajemen

Karya Ilmiah : {PIC Fakultas} Penelitian - Publikasi Jurnal

No. Judul Nama Tahun
1 PURCHASE INTENTION ANTECEDENT OF INDONESIAN CONSUMER ON BRANDED BEAUTY PRODUCTS FROM KOREA
  1. Utari Septiani Ridian,
  2. Drs. Anas Hidayat, M.B.A., Ph.D.
2020
2 Integrating Attitudes to Sharia Banks in a Customer Loyalty Model of Sharia Banks: An Evidence from Indonesia
  1. Mohamad Najmudin,
  2. Tulus Haryono,
  3. Drs. Asmai Ishak, M.Bus., Ph.D.
  4. Drs. Anas Hidayat, M.B.A., Ph.D.
  5. Prof. Dr. Ir. Siswoyo Haryono, M.M., M.Pd.
2020
3 The Effect of Market and Entrepreneurship Orientation on SME???s Business Performance: The Role of Entrepreneurial Marketing in Indonesian Batik Industries
  1. Audita Nuvriasari,
  2. Drs. Asmai Ishak, M.Bus., Ph.D.
  3. Drs. Anas Hidayat, M.B.A., Ph.D.
  4. Zaenal Mustafa El Qodri,
  5. Prof. Dr. Ir. Siswoyo Haryono, M.M., M.Pd.
2020
4 Investigating the Impact of Brand Awareness, Customer Satisfaction and Trust on Revisit Intention toward Beauty Care Clinic in Indonesia
  1. Moh. Abd Rahman,
  2. Drs. Anas Hidayat, M.B.A., Ph.D.
2020
5 The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Interest and Behavior of Halal Food Product with Halal Awareness as Moderated Variable
  1. Rizki Trio Vernanda,
  2. Drs. Anas Hidayat, M.B.A., Ph.D.
  3. Binarin Tirto Andika,
2020
6 Internal Marketing : Study of Lecturer Organizational Commitments on Private University in Indonesia
  1. Uswatun Chasanah,
  2. Drs. Anas Hidayat, M.B.A., Ph.D.
  3. Zainal Mustafa,
2020
7 Product Authenticity and Product Attachment in Tourism Shopping Context: Exploring the Antecedents of Intention to Choose Silver Craft Products,
  1. Raden Roro Ratna Roostika, S.E., MAC., Ph.D.
  2. Drs. Anas Hidayat, M.B.A., Ph.D.
  3. Muhammad Muhajir, S.Si., M.Sc.
2019
8 Relationship between Food Quality, Service Quality, E- Wom, and Revisit Intention in Vegetarian Restaurant Yogyakarta
  1. Rizki Amalia,
  2. Drs. Anas Hidayat, M.B.A., Ph.D.
2019
9 Smoking Behavior on Public and Vocational High School Students in Indonesia: Modified Theory of Planned Behavior
  1. Enny Trisna,
  2. Drs. Anas Hidayat, M.B.A., Ph.D.
  3. Dr. Zainal Mustafa El Qadri, M.M.
2019

Karya Ilmiah : Publikasi Ilmiah

No. Judul Nama Tahun
1 The Effect Of Country Of Origin, Brand Image, Price Fairness, And Service Quality On Loyalty Toward IPhone Mobile Users, Mediated By Consumer Satisfaction
  1. Frydom Nainggolan,
  2. Drs. Anas Hidayat, M.B.A., Ph.D.
2020
2 Product authenticity and product attachment in tourism shopping context: Exploring the antecedents of intention to choose silver craft products
  1. Ratna Roostika,
  2. Drs. Anas Hidayat, M.B.A., Ph.D.
  3. Muhammad Muhajir,
2019
3 The Influence of Consumer Preference, Brand Value, Product Innovation, and Green Brand on the Willingness to Pay Premium Green Product: Studyat Beauty Clinic Brand in Indonesia
  1. Rayi Charin Elinfenthy Effendhy,
  2. Drs. Anas Hidayat, M.B.A., Ph.D.
  3. Raden Roro Ratna Roostika, S.E., MAC., Ph.D.
2019
4 Relationship between Food Quality, Service Quality, E-Wom, and Revisit Intention in Vegetarian Restaurant Yogyakarta
  1. Rizki Amalia,
  2. Drs. Anas Hidayat, M.B.A., Ph.D.
2019
5 The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Interest and Behavior of Halal Food Product with Halal Awareness as Moderated Variable
  1. RizkiTrio Vernanda,
  2. Drs. Anas Hidayat, M.B.A., Ph.D.
  3. Binarin Tirto Andika,
2019
6 Influence of Brand Extention Strategy, Brand Image and Brand Trust on Coffee Product???s Brand Equity
  1. Slamet Poerwadi,
  2. M. Suyanto,
  3. Drs. Anas Hidayat, M.B.A., Ph.D.
  4. Purwadi,
  5. Dr. Zainal Mustafa El Qadri, M.M.
2019
7 Factors Influencing Indonesian Customer Satisfaction and Customer Loyalty in Local Fast-Food Restaurant
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Aprilia P. Adanti,
  3. Arief Darmawan, S.E., M.M.
  4. Alldila N. A. Setyaning,
2019
8 The Impact of University???s Programs Toward Alumni Perceived Development (A Case Study in International Program, Faculty of Economics, Islamic University of Indonesia)
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Jaya Addin Linando, S.E., MBA.
  3. Dra. Sri Rejeki Ekasasi, M.B.A.
2018
9 The Influence of Religiosity And Self-Efficacy on The Saving Behaviour of The Islamic Banks
  1. Dr. Anton Priyo Nugroho, S.E., M.M.
  2. Drs. Anas Hidayat, M.B.A., Ph.D.
  3. Prof. Dr. Hadri Kusuma, MBA.
2017
10 Behavioural model of buying intention of counterfeited products
  1. Santi Budiman,
  2. Tulus Haryono,
  3. Budhi Haryanto,
  4. Drs. Anas Hidayat, M.B.A., Ph.D.
2017
11 The Predictor Of Young Consumers??? Interest In Online Purchasing In Indonesia
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Alldila N. A. Setyaning,
  3. Guruh Ghifar Zalzalah,
  4. Dra. Sri Rejeki Ekasasi, M.B.A.
2017
12 The Impact Of Perceived Quality And Corporate Reputation Towards Positive Word-Of-Mouth: Trust As Moderating Variable
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Siti Mahdaria,
  3. Jaya Addin Linando,
  4. Drs. Asmai Ishak, M.Bus., Ph.D.
2017
13 The Role of Relationship Marketing on Customer Loyalty toward Indonesian Fast Food Restaurant
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Guruh Ghifar Zalzalah,
  3. Dra. Sri Rejeki Ekasasi, M.B.A.
2016
14 Determinants of Satisfaction, Trust, and Loyalty of Indonesian E-Commerce Customer
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Muhammad Saifullah,
  3. Drs. Asmai Ishak, M.Bus., Ph.D.
2016
15 -The Role of Age as Moderating Variable on the Effect of Relationship Marketing toward Customer Loyalty Influence
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Guruh Ghifar Zalzalah,
  3. Muhammad Saifullah,
July 2015
16 The Role of Age as Moderating Variable on the Effect of Relationship Marketing toward Customer Loyalty Influence
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Guruh Ghifar Zalzalah,
  3. Muhammad Saifullah,
July 2015
17 Factors Influencing Attitudes and Intention to Purchase Counterfeit Luxury Brands among Indonesian Consumers
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Ayu Hema Ajeng Diwasasri,
2013
18 Marketing Perspective: Product Counterfeiting Dilema (Hal. 109 - 133)
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
2008
19 Pembajakan Produk: Problema Strategi Dan Antisipasi Strategi (Hal. 95 - 122)
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
2005

Karya Ilmiah : {PIC Fakultas} Penelitian - Prosiding / Pemakalah Forum Ilmiah

No. Judul Nama Tahun
1 Antencedents Of Customer Loyalty Toward Go Food Service
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Helmy Ilham Nugraha ,
  3. Putra Endi catyandika ,
2019

Karya Ilmiah : Prosiding Penelitian

No. Judul Nama Tahun
1 The Impact of Relationship Quality on Experiental Marketing and Customer Satisfaction in the Case of Ticketing Online
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Putri Ramadhani,
2019

Karya Ilmiah : Visiting Professor

No. Judul Nama Tahun
1 MOSLEM CONSUMER BEHAVIOR
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
2017
2 Marketing Research
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
2016
3 MANAGING LONG-LASTING RELATIONSHIP WITH CUSTOMERS
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
2014

Karya Ilmiah : Laporan Penelitian

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