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Data Detail Dosen
NIP 883110102
Nama Anas Hidayat
Gelar Depan Drs.
Gelar Belakang M.B.A., Ph.D.
Fakultas EKONOMI
Program Studi Manajemen

Karya Ilmiah : Publikasi Ilmiah

No. Judul Nama Tahun
1 Influence of Brand Extention Strategy, Brand Image and Brand Trust on Coffee Product???s Brand Equity
  1. Slamet Poerwadi,
  2. M. Suyanto,
  3. Drs. Anas Hidayat, M.B.A., Ph.D.
  4. Purwadi,
  5. Dr. Zainal Mustafa El Qadri, M.M.
2019
2 Factors Influencing Indonesian Customer Satisfaction and Customer Loyalty in Local Fast-Food Restaurant
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Aprilia P. Adanti,
  3. Arief Darmawan, S.E., M.M.
  4. Alldila N. A. Setyaning,
2019
3 The Impact of University???s Programs Toward Alumni Perceived Development (A Case Study in International Program, Faculty of Economics, Islamic University of Indonesia)
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Jaya Addin Linando, S.E., MBA.
  3. Dra. Sri Rejeki Ekasasi, M.B.A.
2018
4 The Influence of Religiosity And Self-Efficacy on The Saving Behaviour of The Islamic Banks
  1. Dr. Anton Priyo Nugroho, S.E., M.M.
  2. Drs. Anas Hidayat, M.B.A., Ph.D.
  3. Prof. Dr. Hadri Kusuma, MBA.
2017
5 Behavioural model of buying intention of counterfeited products
  1. Santi Budiman,
  2. Tulus Haryono,
  3. Budhi Haryanto,
  4. Drs. Anas Hidayat, M.B.A., Ph.D.
2017
6 The Predictor Of Young Consumers??? Interest In Online Purchasing In Indonesia
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Alldila N. A. Setyaning,
  3. Guruh Ghifar Zalzalah,
  4. Dra. Sri Rejeki Ekasasi, M.B.A.
2017
7 The Impact Of Perceived Quality And Corporate Reputation Towards Positive Word-Of-Mouth: Trust As Moderating Variable
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Siti Mahdaria,
  3. Jaya Addin Linando,
  4. Drs. Asmai Ishak, M.Bus., Ph.D.
2017
8 The Role of Relationship Marketing on Customer Loyalty toward Indonesian Fast Food Restaurant
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Guruh Ghifar Zalzalah,
  3. Dra. Sri Rejeki Ekasasi, M.B.A.
2016
9 Determinants of Satisfaction, Trust, and Loyalty of Indonesian E-Commerce Customer
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Muhammad Saifullah,
  3. Drs. Asmai Ishak, M.Bus., Ph.D.
2016
10 -The Role of Age as Moderating Variable on the Effect of Relationship Marketing toward Customer Loyalty Influence
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Guruh Ghifar Zalzalah,
  3. Muhammad Saifullah,
July 2015
11 The Role of Age as Moderating Variable on the Effect of Relationship Marketing toward Customer Loyalty Influence
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Guruh Ghifar Zalzalah,
  3. Muhammad Saifullah,
July 2015
12 Factors Influencing Attitudes and Intention to Purchase Counterfeit Luxury Brands among Indonesian Consumers
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Ayu Hema Ajeng Diwasasri,
2013
13 Marketing Perspective: Product Counterfeiting Dilema (Hal. 109 - 133)
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
2008
14 Pembajakan Produk: Problema Strategi Dan Antisipasi Strategi (Hal. 95 - 122)
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
2005

Karya Ilmiah : Prosiding Penelitian

No. Judul Nama Tahun
1 The Impact of Relationship Quality on Experiental Marketing and Customer Satisfaction in the Case of Ticketing Online
  1. Drs. Anas Hidayat, M.B.A., Ph.D.
  2. Putri Ramadhani,
2019

Karya Ilmiah : Laporan Penelitian

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